Tuesday, February 14, 2012

How to make your WordPress website more SEO friendly?

With each passing day, the number of websites on the web is increasing steadily. It is not just the number that is increasing, with it the competition is also growing and has become quite fierce. In order to survive in hyper competitive online arena, a website must be well structured and should have the basic functionality. WordPress is a great software that provides quality websites. This is why the demand for WordPress development has increased manifold. A WordPress CMS web design guarantees a flexible, robust, feature rich, interactive and user friendly website. But at the same time, it is also necessary to make a website more SEO friendly. After all, it is a search engine that decides the fate of a site. Although WordPress is quite SEO friendly but there are ways to make a WordPress website more SEO friendly. Read further and you will find out.
1. Content
Content is one of the most important aspects of a website. With a fresh, relevant and quality content, you can easily make your WordPress site SEO friendly. You should design your  WordPress style sheet in such a way that the content appears close to the top of the page. It guarantees much better and easy readability. This is important since many search engines scan only the first half of web pages.

2. Links
Besides great content, you should also have good links. When it comes to links, both quality as well as quantity matters. You should know who is linking to you. With WordPress you can easily find it out by using pingbacks, trackbacks and blogrolls. You can also use 'Related Posts Plug-in' to get your articles linked to other similar articles that you have.

3. All-In-One SEO Plug-in
The default installation settings of WordPress do not provide enough control for page titles and meta tags. However, you can do this with the help of a plug-in called All-In-One SEO plug-in. It provides more control and lets you add page titles and meta tags that will ensure good SEO results.

4. Image Optimization

It is not just the text that should be optimized for better SEO results, but images also need better optimization. You can optimize your images by writing alt tags and carefully naming your files. This will ensure  good volume of traffic to your site. If you can not do it manually, you can use a plug-in called 'SEO friendly images' for this purpose.

5. Sitemap
Sitemap is another very important aspect of a website. You must add a sitemap to your WordPress website to make it more SEO friendly. A sitemap makes it easier for search engines to index your web pages. If you are technically sound, you can prepare a sitemap on your own. Or else you can opt for an automatic sitemap generator to create a sitemap for your site.
6. Search engine friendly URLs
Another good way of making your WordPress site more SEO friendly is- Go to the site dashboard and select 'settings'. Now select 'permalinks'. Enter /%postname%/ in the custom structure field and click 'Save Changes'. When you do this, your pot titles will appear like yoursitename.com/postname. This great format is not only SEO friendly but also very user friendly.

You should use keywords in all your posts and on your pages and also in the titles of each post. Keywords should be used appropriately to enhance visitor experience and improve SEO rankings. You can also hire professional WordPress developers to make your WordPress site more SEO friendly. A professional and skilled WordPress developer will optimize your site for best search engine results.

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